FOR IMMEDIATE RELEASE
October 10, 2008
CONTACT: Danielle Potuto
(571) 483-1370
danielle.potuto@asco.org
ASCO's Cancer.Net to be Featured During Frosted Pink with a Twist
Landmark Television Event to Air Sunday, October 12, 4:00 - 6:00 PM ET on ABC
Alexandria, VA - The American Society of Clinical Oncology (ASCO) has joined forces with current and former Olympic champions to raise awareness of women's cancers and inspire people to learn more about early detection, prevention, and advances in cancer care and treatment. The initiative, Frosted Pink with a Twist , selected ASCO's consumer website Cancer.Net, as the campaign's cancer information resource. This show will air Sunday, October 12 from 4:00 - 6:00 PM ET on ABC.
"This year in the United States, an estimated 260,000 women will be diagnosed with breast, cervical, endometrial, ovarian, vaginal, and vulvar cancers, and nearly 70,000 women will die from these diseases," said ASCO President Richard Schilsky, MD. "It is important to raise awareness about these diseases so individuals can become educated, motivated and empowered to take action. We are truly honored that Cancer.Net was chosen as the national information resource for this important message being carried by America's Olympic athletes."
"We all know someone who has been touched by cancer - in my case it is my grandmother," said 2008 Olympic Gold Medalist Shawn Johnson. "My family understands how important trusted information on cancer is and that's why I feel privileged to work with an organization that provides such important resources for people living with cancer like Cancer.Net."
Cancer.Net is the official cancer information resource for Frosted Pink with a Twist, the anchor event of a multi-year television network, cable network and multimedia campaign that focuses on educating viewers about cancers that primarily affect women. The event will showcase gymnastics stars from the Beijing Summer Olympics as well as pop music icons to promote cancer awareness and celebrate survivorship. Hosted by Olympic champions Shannon Miller and Scott Hamilton, the show will feature performances by gymnasts Shawn Johnson, Paul and Morgan Hamm, and music icons Natasha Bedingfield, Kenny Loggins, Cyndi Lauper, Carole King, and many more.
During the program, viewers will be directed to visit Cancer.Net to find doctor-approved information vital to people living with cancer and those who care for and about them. Cancer.Net offers a variety of helpful resources for the newly diagnosed to the long term cancer survivor. ASCO partners with doctors, nurses, social workers and patient advocates around the globe to provide comprehensive, reliable information on more than 120 types of cancer.
Several current and former Olympic Gold medal winning athletes have teamed up to promote Cancer.Net in a 30-second video spot (YouTube), scheduled to air during the show. The athletes include: 2008 Olympic gymnastic champion Shawn Johnson; 1992 and 1996 Olympic gymnastic champion Shannon Miller; 1998 Olympic figure skating champion Tara Lipinski; 2008 Olympic gymnastic champion Nastia Liukin; 1996 Olympic gymnastic champion Dominique Moceanu; and 1996 Olympic gymnastic champion Amanda Borden.
ASCO joins the Gynecologic Cancer Foundation (GCF), the Ovarian Cancer National Alliance (OCNA), the Oncology Nursing Society (ONS), the National Breast Cancer Coalition (NBCC), and the National Coalition for Cancer Survivorship (NCCS) as an outreach partner for the event.
About Cancer.Net
Cancer.Net brings the expertise and resources of the American Society of Clinical Oncology (ASCO), the voice of the world's cancer physicians, to people living with cancer and those who care for and care about them. ASCO is composed of over 25,000 oncologists globally who are the leaders in advancing cancer care. All the information and content on Cancer.Net was developed and approved by the cancer doctors who are members of ASCO, making Cancer.Net the most up-to-date and trusted resource for cancer information on the Internet. Cancer.Net is made possible by The ASCO Cancer Foundation, which provides support for cutting-edge cancer research, education, and patient information.
About ASCO
The American Society of Clinical Oncology (ASCO) is the world's leading professional organization representing physicians who care for people with cancer. With more than 25,000 members, ASCO is committed to improving cancer care through scientific meetings, educational programs and peer-reviewed journals. For ASCO information and resources, visit www.asco.org/presscenter. Patient-oriented cancer information is available at www.cancer.net.
Multimedia
YouTube: Watch current and former Olympic stars support Cancer.Net
Facebook: Visit Cancer.Net on Facebook
Photos: Download photos of former Olympic Gold Medalist Mary Lou Retton and ASCO leadership kicking off the Frosted Pink partnership
Related Links: www.cancer.net, www.frostedpink.org
